Podcast Episode #373
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Darrel Girardier joins us to discuss how bet to operate your church’s communications efforts for both online and in print.
Some highlights from today’s episode include:
- The tools you use depend on the skills of the user.
- When you build a website on a proprietary platform, you’re stuck with that platform.
- “The majority of your church’s social media content should revolve around the sermon.”
- You should see growth over time with your social media the more people engage with it.
- Having a planning calendar allows you to better schedule your church social media content.
The four communications problems ways churches lose volunteers are:
- Technical (What tools should we use?)
- Content (What should we create and share?)
- ROI (What is a win?)
- Resources (How do we maximize our time?)
About Darrel
Darrel Girardier is the Digital Strategy Director for Brentwood Baptist Church. He is focused on helping churches utilize social media and technology in advancing their mission. He and his wife, Amy-Jo, have two kids—Scout and Skylar.
Episode Sponsors
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Feedback
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“The majority of your church’s social media content should revolve around the sermon.” Hmmm…Don’t know if you’ve read “Who’s in Charge Here” by Dr. David Nichols, but in it he raises the question of Churches being led primarily by recipients of the ministry gift of “Teacher” vs. Apostle and/or Prophet. No wonder most of the Institutional Church is hearers of the Word rather than doers. To focus on the sermon is to be inward focused. Our call to action today is to reach out of the walls of the building, to “be” a sermon rather than hear and rehash one. To provide opportunity one on one for the lost to experience Christ OUT in the marketplace. My motto: “The Church has left the building!”
Hmmm, seems like, if the only time spent by the congregation, with the sermon, is 45 minutes on Sunday morning, is it worth spending 20+ hours in preparation for it? My body of believers has a number of small groups that meet at various times during the week to go deeper into the subject matter of the sermon. Course these groups meet when the majority of the congregation has left the building.
It sounds to me like Peter has been called to be an evangelist not realizing the young also need to grow in their knowledge of the Lord, as the story of their lives unfolds in their daily walk.
Peter,
I understand what you are saying, and I am in full agreement that the church must be outward focused.
However, social media is a great outreach tool! As an example, posting something from the weekend message with a link to the message on FaceBook let’s say, then having someone in our church who heard the message and felt that it would be helpful for a non-christian friend, can always share that with them. Or if someone shares it publicly, on their Facebook page, and let’s say they have 150+ friends on Facebook, and 50% or 75 of them are church friends, that leaves 75 workplace friends, or maybe relatives and some of them who are not Christians will now see that message post.
Now let’s take it to the next level, using the 50% number, let’s say 200 people in the church share it or like it, and out of that 200, the average person has 150 friends, and 50% of them are their Christian friends, and 50% are not. So that means, 75 people per person will potentially see the post of that message, then multiply that by 200, you now have a potential audience of 15,000 people outside your church possibly seeing that message post. And what if only 1% click on it and listen to it? That is potentially 150 people listening and of that 150 let’s 20 of them don’t have a church home and decide to check out a church close to them, and ten of them actually hear the gospel for the first time. The potential is there to impact their eternal destinies. But, whatever percentage you plug into this random equation, the potential is there for outside evangelism.
Just another way to frame it I guess. God Bless!
Yall talked abut doing Facebook live. Because of the lack of participation in business meetings, has anyone ever looked into Facebook living the business meeting and then allowing people to vote through a medium on the issues?