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April 22, 2016 4 Comments

Church Outreach: What Has Worked and What Hasn’t – Rainer on Leadership #218

Podcast Episode #218

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A recap about a recent post on the outreach methods churches used to promote their Easter services. While we cover what worked, we also take a look at what didn’t work and why some of these ideas seemed to fall short.

Some highlights from today’s episode include:

  • Personal invites are still the best way to get people to come to your church.
  • Don’t start anything in your church without first praying about it.
  • Prayer should be integral to everything you do as a church.
  • A lot of churches do nothing extra for Easter because they think people will naturally come anyway.
  • Personal conversations are still the most effective way to invite people to attend your church worship service.
  • Online promotion is the most effective way for churches to spend dollars earmarked for marketing.
  • If your church goes door-to-door to invite people, take the time to talk to people.
  • When you strategically plan your outreach, you see greater participation and more opportunities for success.
  • Strategic planning is a stewardship of time.

The six things that seemed to work for churches were:

  1. Personal Invites.
  2. Facebook Promotion.
  3. Coordinated Graphics.
  4. Door-to-door Invites.
  5. Intentional, Strategic Planning.
  6. Prayer.

The four things that didn’t work were:

  1. Door-to-door Drop-offs.
  2. Extra Signage.
  3. Doing Nothing.
  4. Not Planning.

Episode Sponsors

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Feedback

If you have a question you would like answered on the show, fill out the form on the podcast page here at ThomRainer.com. If we use your question, you’ll receive a free copy of I Will.

Resources

  • Search by William Vanderbloemen
  • Invite Your One
  • The Next Future Church Staff Position: Pastor of Community Evangelism

Related

Comments

  1. Bob Cleveland says

    April 22, 2016 at 8:22 am

    It strikes me that, if personal invites and personal conversations are the most effective way to get folks at large to come visit your church, then the most effective form of outreach would be teaching the members to live as what they are, Christians who are happy about their relationship with The Lord. And want to talk to friends about it just like I naturally want to talk about our great-grandson. That would generate invites, and maybe even a desire on the part of others to come see what’s going on that’s got us so involved.

    I think it’s called discipleship.

    Reply
    • Dallas says

      April 22, 2016 at 1:38 pm

      … and in the keep them with what you caught them with line of thinking, gathering with an intentional mindset toward relationship building within the congregation. If people are drawn in by personal invites and conversation, it’s a bit of a bait and switch to put that aspect on the back burner when you gather together.

      Reply
  2. Ferralyn says

    April 22, 2016 at 11:37 am

    As a lay person, I find it interesting that prayer is the last thing on the list of things that work.

    Reply
  3. Matt Coiner says

    April 26, 2016 at 12:52 pm

    I’d actually have put prayer at the top of the list or maybe bookend the list in prayer. Prayer is vitally important to the outreach of the church. It is so much so that it should bookend all that we do.

    Reply

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